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Khác với 4P chỉ tập trung vào các yếu tố của sản phẩm mà công ty đang bán, mô hình SAVE mở rộng góc nhìn đó ra, và bao hàm trong đó là nhu cầu của khách hàng.

Blog: mannerpham.com

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Blog: mannerpham.com

Quên 4P Đi, SAVE Mới Là Mô Hình Marketing Hiện Đại Ngày Nay

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